Barnes & Noble dismal earnings report, to give up production of flat

As the nation’s largest book chain, but also the impact of the wave of digital content in the last surviving a large bookstore, Barnes & Noble in the changing times in the “struggle” more or less a little sad colors. The company officially launched in 2009, e-reader, to enter the field of e-books. In early 2012, the digital book business has achieved good results, Nook company became a major revenue source. But with the Kindle family and Nexus 7, iPad mini and other small-sized flat panel continues to grow, Nook advantage faded, and even affect the company’s overall performance.

Barnes & Noble has just reported a release , the company’s fourth quarter revenues of $ 1.3 billion, down 7.4% year on year net loss more than doubled, up to $ 118.6 million. Nook adverse business developments, revenue for the quarter was $ 108 million, down 34%, net loss of $ 177 million.

back in February of this year, The New York Times had reported , Barnes & Noble plans to reduce its Nook e-reader and tablet computers and other hardware business. Poor sales figures the company has attracted high-level attention, the company must quickly change the independent research and development equipment, low-margin business, and focus on the content licensed to other equipment manufacturers.

And now these become a reality. Barnes & Noble announced today that stopped producing its own tablet device, open for cooperation Nook brand manufacturers. The company talked about the earnings in the reasons for the move:

We plan to limit the risks associated with manufacturing to dramatically reduce the Nook business losses. Future, the company intends to continue to design e-readers and reading platform, while the Tablet PC has not been announced by the name of the third-party manufacturers to manufacture. Thus, the popular Simple Touch ™ and Glowlight ™ products is still developed by us. The company will continue to build digital catalogs, adding thousands of books every week and publish new Nook app.

VentureBeat guess not yet released the name of the manufacturer partners is likely to be Microsoft, which has been rumored to Nook inject one billion dollars sector. This means that the next one will abandon Android Nook Tablet is equipped with Windows 8 operating system instead. This will help Microsoft to further expand the tablet market share.

tablet increasingly fierce market competition may be an important reason for Barnes & Noble compromise. With a strong and sound Amazon content ecosystem for the Kindle moat was constructed, although Nook HD and HD + tablet can enjoy late application on Google Play, books, films and other resources, but it was too late. Nexus 7, iPad mini continued to hit gave the Nook Tablet is another punch. In addition, the current market price Android tablet prevalent lack of awareness Nook Tablet is not much advantage.

Commenting on the future development direction, Barnes & Noble said it would focus on digital content and app sales.

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